Heidi Merrick clothing embraces the quintessential Southern California lifestyle infused with a flavor of fashion. As the daughter of legendary surfboard shaper, Al Merrick, surf culture and a love of the ocean are incorporated into all Heidi's designs. For Spring 2013, visions such as tangled seaweed on the beach transform into stunning silk printed pieces and colors of the water are turned into unique hand dyed jackets.
As someone who worked at a surf shop in high school and is now engulfed in the world of fashion, Heidi Merrick is one of the lines I identify with most. Merrick's pieces transition from casual afternoon drinks in Venice Beach to the more buttoned up streets of San Francisco with unexpected ease.
On my list of "needs" are the tri-colored denim La Paz top for my days off, Merrick's classic Huntington dress and the airy yet sophisticated Ash dress, which looks perfect for work as well as cruising around my home town of Ocean Beach, San Diego. See the entire Heidi Merrick spring 2013 collection here.